How To Install Facebook Pixels On Shopify

Discussion in 'Guides and Tutorials' started by Bottle Rockets, Apr 26, 2016.

  1. Bottle Rockets

    Bottle Rockets Frank Admin

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    Forgot I was supposed to do this a while ago and just started to get back in Shopify so here we go. I know this pixel stuff can be hard for some people so I've tried to explain it the best i can.

    Pretty much...
    Install a tracking Pixel on the entire site then install a purchase pixel on the checkout page.
     
  2. Jeff

    Jeff Hustler

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    Will this make it so you are only paying for conversions?
     
  3. Bottle Rockets

    Bottle Rockets Frank Admin

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    What it does now is optimize the advert based on purchases (conversions). It means FB will optimise the advert for the best conversion price. I like to use both website conversions and post engagements so I'll have 2 test campaigns. The engagement will get more shares and likes and the conversion advert will target people and optimize it for the ones who are more likely to buy. Facebook recently just changed a bunch of stuff so I'm getting used to it again. They pretty much cut the reach in half, I used to do a $5 test adverts and reach would be 1000+ now it;s only 15-500 tops. Also takes longer for adverts to optimize themselves.
     
    Last edited: Apr 29, 2016

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